Andrew Hayter

Self-Directed

• Designed and operated a multi-property content automation framework spanning scheduled publishing, cross-platform distribution, and AI-assisted generation, with unit economics tracked to sub-cent cost per generated page.
• Built data-pipeline-backed content differentiation by ingesting public structured datasets to power calculators and current, sourced content, establishing a defensible content moat over competitors relying on static copy.
• Tracked and responded to a structural shift in AI answer engines (Copilot, Perplexity, ChatGPT), using citation and traffic data to redesign content architecture and preserve visibility as direct-answer behavior increased.
• Ran systematic competitive teardowns (sitemap extraction, feature inventory, traffic sizing) across category-leading products, translating findings into cost-sequenced build backlogs and implementation-ready specs.
• Audited a 5,000+ URL content property end to end — structure, dead stubs, taxonomy mapping — as a repeatable diagnostic pass ahead of rebuild and migration work.
• Developed a fullstack application using Next.js, TypeScript, Payload CMS, PostgreSQL, Docker, and Nginx, with a normalized schema and taxonomy system supporting 3,000+ structured entries across multiple categories and relationships.
• Set up and maintained Linux infrastructure including DNS, SSL/TLS, backups, monitoring, and deployment automation.

POWERSHiFTER Digital

• Built web applications and cloud-connected systems across frontend, backend, CMS, and deployment layers.
• Developed serverless applications on Google Cloud Platform using Cloud Functions, Firestore, and Pub/Sub.
• Integrated frontend interfaces with Contentful CMS and contributed to CI/CD workflows across client projects.

Goat Social

• Built and launched CMS-driven websites for education-sector clients using Craft CMS and WordPress.
• Implemented custom templates, content workflows, and deployment requirements under short timelines.

Major Tom

• Built, deployed, and maintained 30+ websites across Linux hosting environments.
• Managed production hosting operations including SSH, backups, SSL/TLS, troubleshooting, and server maintenance.
• Improved uptime, security, and performance across WordPress and Linux-based web environments.